The Chip Shop Awards, like AML, is inspired by pure, simple creativity. Ad folks from across the UK gathered for the awards ceremony at the Electric Brixton. It was a good night for AML. We swept up awards in three categories, including Best Ad Without A Headline, Best Use Of Ambient and Best Ad Which Really Should Run (That Hasn’t).
Here are the ideas that made us stand out in the eyes of the jury. Stephen O’Neill, our senior art director, created a simple and striking poster for the 2019 Rugby World Cup in Japan. He turned the red sun on the Japanese flag into a rugby ball. A small change for maximum impact. The idea won a Chip in the Best Ad Without A Headline category.
Next on the winner’s list was our copywriter, Abhinav Ullal’s idea which is about the UK’s housing crisis. There are 260,000 empty houses in Britain today yet millions of people can’t afford a home. A lot of these empty homes aren’t used by their owners. To raise awareness about this issue, Abhi put a twist on London’s famous Blue Plaques with Empty Homes Blue Plaques. By placing them outside empty houses and mansions, you drive home the message to help people in need of housing. The idea won Best Use of Ambient and Best Ad Which Really Should Run (That Hasn’t).
The awards night summed up our philosophy: simple ideas do in fact stand out and grab people by the eyeballs. We’d like to thank the lovely people at the Chip Shop Awards for recognising that.