An emotive, people-first brand refresh for a leading equity firm.


When private equity firm Inflexion approached us, they had recently gained the mid-tier status while keeping their entrepreneurial brand values intact. They needed to reflect their success and personality in their marketing collateral, a large volume of executions which were lacking a streamlined, recognisable and stand-out look and feel.


We started by finding out what makes Inflexion different and valued: their people-based, dynamic and supportive approach. So, they needed a brand refresh shouting “people, people, people!”. We combined bold photography that tells inspiring stories with copywriting and typography that reflect the two core strengths of Inflexion: capability on one side, powerful, relatable emotions on the other.