Foresight Group is a leading infrastructure and private equity investment manager, supporting sustainable economic and social development globally. Although better-known among independent financial advisers, they wanted to attract institutional investors by raising their brand awareness.
Our new campaign shows how Foresight is creating a sustainable legacy through endless innovation. We found out that Open Bionics, a Foresight portfolio company, really does deliver a smarter future, and made their achievements the focus of the campaign. Then we applied our creative construct to a suite of executions, reflecting Foresight’s core capabilities.