A seamless integrated campaign that speaks to a sophisticated audience. 


GAM is a global asset management firm built by investors, for investors. Based in Switzerland, GAM values original thinking, swift decision making and a disciplined investment approach. Following a brand refresh, the firm wanted to drive reappraisal by a sophisticated global audience.


AML created a global brand and advertising platform that works as beautifully online as it does in print, simply expressing what makes GAM unique. Our first campaign, “The New Abnormal”, is built on a content-rich website and smoothly integrates press, digital, social and content channels.