Disruptive technologies are propelling the financial services sector into a new age. From teaming up with FinTechs to the latest cybersecurity challenges – change is happening at a startling speed. Law firm Simmons & Simmons commissioned a report based on interviews with senior decision-makers in FS, exploring the challenges they face and their need to accelerate change. Our challenge was to bring these findings to life in a way that would engage with and be easily digestible for a time-poor, C-suite audience.
Welcome to Hyperfinance, our name for a new era. By giving Simmons & Simmons this ownable property, we set them apart from the familiar language around FinTechs and innovation, and created a content-led campaign dramatising the pace of change. To showcase the firm’s expertise in digital innovation, we designed and built an online universe for them. Our animated infosnacks highlight key findings from their research and, using paid and organic social, attract visitors to the Hyperfinance site. Once there, they can access the full report, which we also designed, as well as the hub of Hyperfinance videos and articles.
The Hyperfinance site has attracted a dwell time of over 2 minutes (more than double the industry average) and a 7% download rate for the report. Highly effective targeting also means the C-suite are our top engagers, leading to a low bounce rate (65%) and cost per click well below the industry average on both Twitter and LinkedIn. Hyperfinance has also led to new prospective client meetings with leading financial firms who all have a worldwide presence. Simmons & Simmons is now leading the sector for firms looking to take innovation into hyperdrive.
“The quality of AML’s work continues to be high and demonstrates exciting creative thinking. The team was highly skilled, knowledgeable and collaborative throughout from initial theme development through to activation. The “look and feel” of this campaign was a departure from our usual approach and co-development of ideas between Simmons & Simmons and AML worked incredibly well and was very pleasing to see.
“Hyperfinance has helped to reinforce Simmons & Simmons as the leading law firm in the market when it comes to FinTech issues, and has undoubtedly contributed significantly to us growing our reputation in this area. We look forward to working with the AML team again in the future.”
– Eddie Bowman, Marketing & Business Development Director, Simmons & Simmons