Pearn Kandola is a leading independent business psychology firm that works with global organisations such as Microsoft and HSBC. Companies around the world are waking up to the fact that business psychology is instrumental to their success. Employee development and fairness in management and recruitment are as much a part of the business conversation today as efficiency and profit. But how do we capture this zeitgeist and present Pearn Kandola as offering distinct value in an increasingly competitive sector?
Focus on what PK does better than anyone else: Diversity. PK has an unrivalled heritage in helping businesses unlock the potential of their people through diverse and inclusive practices. So we came up with a new positioning: ‘Difference inspires business’. We then developed a new brand with every element born of this positioning – from the use of contrasting colours and Gilbert font (inspired by the creator of the iconic Rainbow Flag, Gilbert Baker) in the visual identity, to the diverse group of people showcased at the heart of our ads and website.
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