Today, value in real estate requires a rethink. Smart technology, demographic change and new concepts in design and construction are transforming the built environment. But these changes go beyond just buildings; with innovation comes all manner of legal implications. Law firm Charles Russell Speechlys knows the sector better than most; but how to use this knowledge to help the firm stand out as expert leaders in real estate law?
Welcome to ‘The New Real’. A content-driven campaign that uses insight and impact to hook the interest of the professional audience and take them from interest to engagement. A strong visual language integrates social media shareables and animated infographics through to website content and a detailed and comprehensive report. The New Real makes complex industry changes simple to grasp – and the power to explain things simply is the mark of an expert.