An unusual agency, and some extraordinary people

Hugo Bone

Creative Director

When Hugo’s not CDing, he’s wondering why his parents did something as awful as calling him Hugo Bone, riding his bike up a hill, walking the dog he wishes was a cat, watching Nordic noir and promising to learn Danish, shooting videos that move people but that he’s never quite satisfied with, contemplating a new life in Barbados, getting his head around Latin American history, dropping kids off at football or street dance, etc. He is definitely not baking.

Duncan Walters

Experience Partner

Car and bike enthusiast with the (not so) secret soul of a geek, Duncan brought his love for data to AML. He heads up our Experience team and has nearly 20 years’ experience leading digital and integrated strategies. He helps brands grow by leveraging insights, omni-channel strategy, content, customer experience and technology – impressive, almost as much as his wood fired cooking skills!

Christian Barnes

Strategy Director

Christian heads up the AML strategy team and has over 35 years’ experience of working with clients from household automotive and FMCG brands such as P&G, Cadbury and Perrier - to financial, educational, charitable, chartered and legal organisations. Outside work, Christian intends to ski and sail as long as his knees and his bank manager support him - but is more often to be found watching rugby, ballet, film or theatre - or, indeed, the foam atop a hoppy IPA.

Sheena Shah

Finance Director

Sheena is an ACA qualified accountant with a practice background. After qualifying, she moved into the communication industry and fell in love with it – working with big and small businesses, from the advertising giants to independent companies. Her out-of-work passions include travelling, reading and cooking, and she loves art and crafts. But nothing beats her masterpiece: AML’s spotless accounts!

Merope Beddard

Client Services Director

With over fifteen years’ agency experience, Merope heads up the account handling team at AML. When she’s not busy building brands, nurturing client relationships or listening to Radio 6, you’ll find her sprinting down the streets of Clerkenwell (she’s an active member of AML’s running club).

Dan Anderson

Head of Delivery

A highly experienced, cross-discipline project director, Dan is the man when it comes to making sure AML delivers. He enjoys 10k runs along the Brighton seafront, as well as pilgrimages up and down the country to watch his beloved Brighton and Hove Albion. Dan also likes to cook pig’s head with langostines. It is, he assures us, delicious.

Ian Henderson

CEO

Endlessly fascinated by business, brands and human behaviour, Ian brings extensive experience to his role as creative director, strategist, writer and agency head. His varied interests also include bikes and boats, but they’ve both proven tricky to enjoy inside the agency – so far.

Tim Lloyd

Managing Director

Since being tricked into doing a presentation in a nurse’s uniform when he started working at Allison Mitchell back in 1993, Tim has moved from the role of trickee to master trickster. Outside of work (and that outfit) his preferred pastimes revolve around horse riding, flying and driving tractors.