Q5. What is the role of content within a “customer journey”? For example is this for lead generation, supporting conversion or engaging existing contacts?
Q6. What are the biggest collective strengths of BNPP AM’s content output?
Q7. What are the biggest collective weaknesses of BNPP AM’s content output?
Q8. How would you measure the success of content produced?
Q9. Which audience segments do we need to target with specific content
Q10. Is there a content type that can interest all of these segments together?
Q11. How is content distributed to the different audiences?
Q12. What is the ONE thing that ALL BNPP AM hero content needs to reflect about BNPP AM
Q13. Who are BNPP AM’s top 5 key competitors (in rank order)