Hennion & Walsh
It’s a smart move to get a second opinion
Complicated
Retirement planning is often taken for granted. People either don’t realise their money isn’t working as hard as it could be, or they feel it’s too much effort to find a better solution. Hennion & Walsh needed to find a way to make people change their attitudes and consider other options to make their money work harder.
Simple
We positioned Hennion & Walsh as ‘The Second Opinion people’ – a simple and unique proposition in a crowded market. With a distinctive animation style, we encouraged people to get a second opinion on their retirement plan by drawing a parallel with other moments in life when second opinions are second nature. Early results suggest that the campaign has quickly resonated with the US public, contributing to a quarter in which Hennion & Walsh saw significant growth in enquiries versus preceding quarters.
