Paris- and Boston-based Natixis IM is one of the world’s leading sustainable and thematic investment firms. A key strength is their multi-affiliate model, bringing together independent thinking and expertise from smart Natixis people, clients and partners through a network of 20 active managers. Our brief was to bring that model to life around the world in a way that makes clear how the whole is greater than the sum of its parts.
‘The Expert Collective’ campaign platform was developed through extensive insight and research as the foundation for sustainable and thematic investing campaigns globally. A fresh, flexible visual language brings together the whole marketing stack, from high-impact OOH print and digital, through video, social and content to campaign websites. The campaign is already delivering results across the APAC region where everyone’s invited to ‘experience The Expert Collective’.