CPNI’s new ‘Think Before You Link’ app

Brand new CPNI app targeting online threats campaigned by AML

Our latest work for CPNI has launched in the form of a brand new app designed to alert online workers to the threat of malicious profiles. Centre for the Protection of National Infrastructure (CPNI) is the arm of UK intelligence agency MI5 which advises government and business on protective security.

The app is being promoted with our widely known social media campaign. It is aimed at everyone who uses social and professional networking sites, and particularly those that work across a number of industry sectors including Government, defence, science and technology.


As well as encouraging app downloads, the campaign reinforces the ongoing need for vigilance reminding those most at risk that other people on social media aren’t always who they say they are with the campaign line ‘Think Before You Link’.

The campaign – that includes animated GIFs, static ads, and video with bold imagery and direct, memorable copy – will feature on key social media platforms including LinkedIn.