A welcome change of venue to the stunning riverfront of Old Billingsgate didn’t alter AML’s domination of the leading advertising awards focused on the highly-competitive finance sector, presented by Hugh Dennis. Among the client categories AML’s chairman Ian Henderson handed the Gold award on stage to Invesco Perpetual’s David Bower as AML Investment Fund Group of the Year.
Partnership’s highly-successful ‘The Truth About Annuities‘ adviser campaign was a popular Gold for a firm making a determined challenge in the pensions market. AML’s ‘Home Truths’ social media campaign for Family, the first building society to be launched in the UK for thirty years, won the best rebrand Gold. Other advertising winners included VCCP, 101 and Engine.
AML chairman Ian Henderson said, “Two Golds, two years in a row, shows AML is now a real creative force in the UK’s most important industry. Money matters to people; so marketing it the best we can matters too. We’re delighted with this recognition for our team and for our clients, helping to create simple ideas for complicated businesses.”
AML Group is is an independent agency based in Clerkenwell, working with finance, corporate and related organisations in the UK and around the world. Clients include Partnership, BNY Mellon, Grant Thornton, Pictet, Robeco, Family, Neptune, Russell, Winton, Jupiter, BNP Paribas, the City of London Police and the CBI.