The IPA Effectiveness Awards are the gold-standard of advertising excellence. They’re famous for turning effectiveness into the global language of marketing, and have been since their launch in 1980. Now, we’re in with a chance of winning one.
We’ve been shortlisted for our ongoing Value To Investors campaign for the US-based investment company Vanguard, who are one of only three financial services companies that have been acknowledged (past winners tend to be FMCG brands) and is both Vanguard and AML’s first-ever submission..
Our campaign that introduced Vanguard to the UK launched in 2020. It redefined the entire sector, changing how people in the UK save and invest. Vanguard are now recognised as one of the country’s leading investment platforms, with 640,000 UK investors (an increase of 23% since January 2024), assets of £24bn and spontaneous brand attribution leaping from zero to 50%. Nice.
Merope, our Client Services Director, is more than a little chuffed. She says:
“our partnership with Vanguard is about bringing to life the joy of investing with Vanguard and the value it offers to all ages and backgrounds. We couldn’t be more thrilled to be shortlisted for an IPA award – a real testament to a trusted client relationship and a customer-first business dedicated to changing the way we invest.”
This year’s winners will be announced in October.
Meanwhile, if you’re looking for a simple idea to transform a complicated market … you know where to find us. On the podium.
