Midas: careful what you wish for

Last year, we asked why more UK agencies don’t enter the Midas Awards, the only global awards for creativity in financial advertising and marketing.

It seems to have worked; congratulations to R/GA, The Assembly and Rubber Republic who join us as fellow UK winners this year. And to AML of course – a hefty Midas ingot will soon be bending the awards shelf at 101 St John Street.

This one’s for our work with Partnership on the Truth About Annuities campaign, which has already won a number of other awards. You can have a look at the work here – it’s a good example of simple ideas working hard in an already highly complicated, intermediated, regulated sector that was then dynamited by a sudden change in government policy.

So thanks to our lovely clients at Partnership, the AML team who have worked hard to deliver cracking work across advertising, digital, video content, direct and events and to the Midas judges from around the world. We’ll be back next year, hoping for another golden touch. But like King Midas, we’ll be a bit more careful about what we wish for.

Midas award