New Blood inspires fresh thinking

The D&AD New Blood festival celebrates the advertising superstars of tomorrow. It’s a prestigious annual event that gives students a platform to showcase their best work in advertising, graphic design and illustration. To see what the future of advertising looks like, our creatives extended their lunch hour for a school trip to the Old Truman Brewery in east London.

The Festival was buzzing with students brimming with new ideas and enthusiasm. Their work was plastered across the walls, waiting to be judged by industry professionals and aspiring newbies. This meant that, much like in the real world, only the best pieces would stand out. Here’s what caught our eye.

First up, the Smint campaign. It keeps things fresh by combining a simple thought with quirky illustrations. ‘Take the hint’, take a bow.


Next, something to add a bit of flavour. A campaign called ‘The Cold Truth’ for Hellmann’s. Apparently, people in the UK run their fridges too warm—making food go bad faster. Just turning down the heat could prevent up to 4.2 million tonnes of food waste every year. The solution? Smart lids.


Many students explored ideas around digitisation and financial inclusion, a subject that inspires a lot of folks here at AML.

All in all, the creative team walked out of the Festival buoyed by the passion of advertising’s new blood. The future of our industry is in good hands.