Vanguard
Bringing the value of low-cost investing home to everyone across Europe.
Complicated
Vanguard is one of the world’s largest investment firms, built on the principle of taking a stand for all investors. Our challenge was to launch Vanguard in the UK and across Europe, where very few investors were aware of it.
Simple
The ‘V for Value’ campaign launched direct to consumers across TV, OOH, print, digital and radio. It’s won high praise in the press, won creative and effectiveness awards – and delivered truly outstanding results for Vanguard.
