AML and Vanguard win Gramercy award for experiential marketing

AML has won a prestigious Gramercy Award for the experience staged in celebration of the 50th anniversary of The Vanguard Group - and to underline the global investment leader’s relentless quest to push forward into the future.

AML’s high-impact campaign, “How Looking Back Helped Over 300 People See into the Future,” won the award for Experiential Marketing in the category for Institutional-Targeted work.

Vanguard Advance transformed the traditional client conference into a new immersive experience hosted at Frameless, London’s ultimate digital gallery, dazzling hundreds of delegates with a world of innovation and inspiration housed within four multi-sensory rooms across 30,000 square feet of space.

A Visionary Experience

The campaign combined heritage and forward-thinking, building a corporate event that was anything but corporate. Highlights included:

• A manifesto film showcasing Vanguard’s proud legacy and powerful future vision
• Teaser videos and dynamic content guiding attendees through the day
• A timeline room spotlighting Vanguard’s key milestones over the last half-century
• Branded assets including screens, posters, and lanyards

The result was an unforgettable experience that inspired attendees to embrace the next 50 years of progress.

Geoffrey Underwood, AML’s newly appointed US-based Board Advisor, commented:“Winning this award is a testament to creativity and collaboration. Vanguard Advance was about more than an event - it was about creating a shared vision for the future.”