Geoffrey Underwood joins AML Group as strategic advisor for North America growth

AML Group has appointed Geoffrey Underwood to the role of strategic advisor as the we continue to grow in North America. US-based Underwood joined AML in late 2025 as a board advisor. He now expands his duties to include building AML’s presence and partnerships across North America by connecting the business with leading asset and wealth managers navigating growth, brand transformation and evolving investor expectations.

Underwood brings decades of leadership experience across global financial services and agency environments to the role, having worked with firms such as Morgan Stanley Investment Management, Eaton Vance, Calvert and Parametric, as well as in earlier roles at Digitas, where he supported financial services and Fortune 500 brands. He also serves as a Board Member for Silver Lining Mentoring, a Boston-based nonprofit dedicated to supporting youth impacted by foster care through long-term mentoring relationships.

Ian Henderson, CEO at AML Group, said: “Geoffrey is a great fit with AML and brilliantly positioned to support our growth ambitions in the US, where we partner with leading financial brands including Vanguard, T. Rowe Price, BNP Paribas, UBS and Barclays. Along with that, his expertise is an asset when it comes to strategic growth and innovation for clients on both sides of the Atlantic.”

Commenting on his role, Underwood said: “I appreciate AML Group’s deep specialisation in asset and wealth management and its ability to combine creativity with true category expertise. As the industry evolves, from private markets expansion to digital transformation, firms need partners who understand both brand and business impact. AML brings a distinctive approach to global clients looking for bold thinking and practical execution.”