Aberdeen
Bringing Scottish spirit to the financial industry
Complicated
Aberdeen Investments has been around for over a century. But in recent years, they had lost sight of their identity. Clients and employees needed a reason to believe once again.
Simple
We unearthed the Scottish DNA of the company. Resilience, pride, adventure, and freedom are all key aspects that run through the business today. We gave the brand an ownable icon, a tone of voice, and a true-to-self-identity, bringing the spirit to life and brought over a century of heritage right up to date.
