IPA Effectiveness Awards 2024

The IPA Effectiveness Awards are the gold-standard of advertising excellence. This award is testament to AML’s five-year partnership with Vanguard and the work of an amazing team at the7stars, The Nursery and Analytic Partners.

AML’s “Value To Investors” campaign for US-based investment company Vanguard has redefined the UK investment sector and brought Vanguard value to millions. Vanguard is one of only three financial services companies to ever receive this prestigious recognition (with past winners typically being FMCG brands), making this win even more special.

Vanguard is now recognised as one of the country’s leading investment platforms, with 640,000 UK investors (an increase of 23% since January 2024), assets of £24bn and spontaneous brand attribution leaping from zero to 50%. TV-led campaigns have featured the Vanguard V-sign, a powerful sonic identity and the clear, consistent ‘value to investors’ positioning.

CEO of AML, Ian Henderson, says:

“Winning an IPA Effectiveness award is a massive achievement – it’s demanding, evidence-based and rigorous. This win for Vanguard, unknown in the UK just four years ago, is a testament to an amazing partnership, some brilliant people and a lot of hard work. Even better, it’s making a real positive difference to peoples’ lives.”

Find out more about our IPA win and explore our award-winning case study here.