BNP Paribas AM
Providing a leading asset manager with a provocative content hub.
As ‘the asset manager for a changing world’, BNP Paribas wanted to raise brand awareness and demonstrate their thought leadership across key European markets. The plan was to create content that tackled the biggest issues facing today’s investors. But apart from a single thought-piece by BNPP analysts, we were really starting from a blank sheet of paper.
Our idea was to give BNPP a 360° content strategy and a versatile, durable hub that could host a range of content beyond the one supplied. So we created and designed Investigator. With a distinctive mantra ‘before we invest, we investigate’, Investigator is a simple, effective idea that has extended way beyond the original brief into video, social, ads, articles, internal comms, client events and more.