A bold campaign for the venture capital firm that does things differently.


VALA is part of the new breed of venture capital firms on a mission to back, build and embolden startups that are shaping the future. It’s a challenging market that needs clear powerful messaging matching founder Jasper Smith’s ambition, to reach founders, high-worth investors and advisers through digital and print media.


Elizabeth Netti, Head of Marketing at Vala Capital, says:AML have managed to encapsulate our personality and entrepreneurial spirit beautifully in this new campaign. They have created a simple idea that clearly articulates the Vala DNA both visually and tonally as well as emphasising our point of difference in the market.”