Bringing Vanguard value to life for millions of Investors.


How do you build on the dramatic success of Vanguard’s first UK campaign that launched in March 2020? The brief was to continue to build a new kind of investment brand, to communicate the benefits of Vanguard’s unique approach to investing for people of all ages and backgrounds… and to deliver even better results.


The ‘Millions’ campaign launched direct to consumers across TV, radio and digital on Boxing Day 2021. The joyful ads are packed with memorable moments and continue to bring life to the Vanguard ‘V for Value’ v-sign further ensuring their commitment to value for millions of investors.