Commenting on the decision to hire Hugo, Ian Henderson, AML Group CEO says: “The role of Creative Director is critical to our continued growth as an independent agency – and a difficult hire to get right. Hugo, however, made it an easy process. A creative through-and-through and with a hugely impressive track record he has all the attributes to push our creative offer to the next level. He also understands who we are and our problem-solving ethos of delivering ‘simple ideas for a complicated world’.”
AML work across a number of sectors including financial services, tech and government with clients including: Barclays, UK Government and Vanguard – one of the world’s largest investment companies.
Commenting on his new role, Hugo says: “AML excel working with clients in complex sectors and I’m excited to have the opportunity to work with a talented team to deliver brave, distinctive work. As well as being lovely people, the management team all share an infectious ambition both for the business and the clients – and I’m looking forward to being part of AML’s continued and future success.”