CPNI: ‘Think Before You Link’


Think Before You Link is a new campaign designed to highlight the possible dangers of connecting to unknown profiles on professional networking sites. It’s been launched by the Centre for the Protection of National Infrastructure (CPNI) with AML and has been adapted by UK ‘five eyes’ security partners UK, USA, Canada, Australia and New Zealand.

MI5 the security service has assessed that in excess of 10,000 UK nationals across virtually all government departments and key industries have been approached by malicious profiles on behalf of hostile states on a premier professional networking site over the last 5 years.

CPNI advises government and business on protective security and has worked with AML to create the video, digital and print campaign for awareness and education. The campaign is designed to be country and platform agnostic in order to drive recognition among the billions of users of social media and professional networking sites.

Ken McCallum, director-general of MI5, said “This campaign, which harnesses the insight derived from our intelligence, behavioural science experts and co-operation of Five Eyes partners, will strengthen the UK’s collective defences against this activity.”

Commenting on the campaign Ian Henderson, CEO, AML Group says “Our ‘Glitch’ film and the rest of the campaign is designed to raise awareness of the potential dangers, to encourage behavioural change and to help people remember the key steps and actions to follow. Being duped into linking to people online who are not who they say they are is a very real threat – especially to those individuals with access to sensitive information. We’re very proud to be able to support the work of CPNI.”

Think Before You Link is one part of AML’s work supporting CPNI, which also includes the highly successful public safety campaign for transport, See It Say It Sorted.