Hugo Bone joins AML Group as new Creative Director

Hugo joins from The Gate where, as Creative Director he produced notable campaigns for, among others, Chiltern Railway; The Electoral Commission and Lives Not Knives. Prior to the Gate Hugo spent time at a number of leading agencies with extended tenures at both BBH and VCCP creating campaigns for O2, Audi and Virgin Media – including the celebrated ‘Introducing the Bolt Family’ with sprint legend Usain Bolt in multiple guises.

Commenting on the decision to hire Hugo, Ian Henderson, AML Group CEO says: “The role of Creative Director is critical to our continued growth as an independent agency – and a difficult hire to get right. Hugo, however, made it an easy process. A creative through-and-through and with a hugely impressive track record he has all the attributes to push our creative offer to the next level. He also understands who we are and our problem-solving ethos of delivering ‘simple ideas for a complicated world’.”

AML work across a number of sectors including financial services, tech and government with clients including: Barclays, UK Government and Vanguard – one of the world’s largest investment companies.

Commenting on his new role, Hugo says: “AML excel working with clients in complex sectors and I’m excited to have the opportunity to work with a talented team to deliver brave, distinctive work. As well as being lovely people, the management team all share an infectious ambition both for the business and the clients – and I’m looking forward to being  part of AML’s continued and  future success.”