Rochdale
Putting the club at the heart of the town for generations to come
Complicated
Owning a football club is a complicated business. Saving one, even more so. The Ogden family saved Rochdale AFC from bankruptcy but their challenge was now to not only rebuild the team, but to restore pride and hope to a town in need.
Simple
We needed to find an idea that resonated with the town and the ambitions of the club. Something bigger than 90 minutes on a Saturday afternoon. For Generations To Come was born. A line, an ethos, a belief. To run through everything on and off the field. Launched with a film built on local insight and local ambitions.
