Hugo joined the agency in April as Creative Director from The Gate and has worked across AML’s broad portfolio of international clients including: Vanguard; BNP Paribas and the UK Government.
Commenting on the promotion Ian Henderson, CEO of AML Group, says: “In the six months Hugo has been working with us he has more than lived up to his reputation as a first-class creative talent. And as AML move into a further period of growth with some exciting campaigns on the table, Hugo is the ideal person to drive the creative life of the agency and shape its future.”
Working across a number of sectors including financial services, tech and government, AML has garnered a reputation for taking complex ideas and delivering straightforward, distinctive campaigns – embracing the agency’s ethos of ‘simple ideas for a complicated world’.
“AML is an agency that never shies away from a challenge – confident in their ability to work closely with clients to dig deep and reveal core messaging that makes a difference.” Says Hugo “To say I’m excited by this opportunity is an understatement! AML is a brave, ambitious agency and I can’t wait to help push our creative offer to the next level.”